Art has always been part of Karina Bhargava’s life. Her mother, an artist, encouraged her to use creativity from a very young age. This natural inclination toward creativity and her ability to face challenges headfirst led Karina to the Kelley School of Business, where she majored in marketing for undergrad.
I’ve always been drawn to the creative side of structured work—things like marketing, web design, and crafting thoughtful presentations,” Karina said. “I wanted to take those strengths and channel them into something strategic that drives change.”
How does someone with this creative, marketing-focused background find herself pursuing a tech-heavy degree in the MS in Information Systems (MSIS) program?
Right brain, meet left brain
As far as Karina was concerned, those two different areas of business were not mutually exclusive.
Exploring tech wasn’t about leaving marketing behind but enhancing it with tools that empower me to innovate, collaborate, and lead in more dynamic ways.”
During her time in the MSIS program, Karina built upon her foundation in marketing, gaining a better understanding of both business strategy and technology. At the end of the MSIS Core semester, her team won the Toyota Material Handling North America (TMHNA) case competition, for which she spent considerable time developing their prototype.
She also got involved as the president of Women in Tech, an official MSIS organization focused on professional development and educating young women on technology careers. Her favorite moment in this role was leading a panel that interviewed Janet Foutty, former CEO at Deloitte. Overall, Karina feels she gained so much from her MSIS experience.
Developing technical skills has given me a more holistic perspective—not just on how products are marketed but on how they’re built, scaled, and improved.”
More than a hobby
Karina, also an artist, did not start producing her own pieces in earnest until she was in college, where it mainly served as a break from her studies.
At first, it was a way to balance the analytical intensity of business school and engage my creative senses.”
However, as people began commissioning her for custom artwork, she was inspired to take the hobby more seriously. One client who had consistently supported her work was Ascendant Health, who later reached out to collaborate with her. This led to an opportunity to have her work featured in Ascendant Health Magazine’s 2025 Spring edition. Karina enjoys working with other creators and describes the collaboration as a meaningful experience.
Each piece I create is deeply personal—a reflection of my inner process and a story that goes beyond the surface.”
Settling into her career
Since graduating in May 2024, Karina has relocated to Boise, Idaho, and started a new role at HP. She still uses the skills she acquired while getting her bachelor’s degree.
My marketing background is a key asset in my current role as a training and communications program manager on the Go-To-Market team for Managed Solutions Global Category. I lead several internal communications initiatives where clarity, engagement, and visual appeal are essential.”
Karina also utilizes the things she learned during her time in the MSIS program, saying that although her strengths aren’t necessarily considered typical in the tech space, they are exactly what make her stand out. She credits the program with enhancing her career prospects.
MSIS also gave me the technical foundation and confidence to pursue roles I wouldn’t have considered before and ultimately helped me get to where I am in my career today.”
As Karina’s story demonstrates, you don’t have to be an information systems major to be successful in MSIS. A sizeable portion of Kelley’s undergraduate majors are represented in the program. Technology is relevant in every industry, and MSIS serves as an opportunity for anyone looking to enhance their technical skills.
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